The story
Perri's is what Andrés and Juan did after Pink's. Same operating idea, different food. Two hot dogs on the menu, American style, two locations in Madrid.
The difference is the subscription. €4.99 a month for one hot dog a day, for thirty days. It only works because the menu is short, the same idea as Pink's.
I built the site that runs the order and the subscription. Same approach as Pink's. Photography first. Menu as a list, not a grid. A subscribe flow that feels like joining something.